PRESS RELEASE

November 19th, 2025


Porter launches ‘Barcelona’ premium hotel website design template for lifestyle and luxury properties

Amsterdam, The Netherlands, 19 November 2025. Porter, the specialist in high performing hotel websites, has launched its latest premium design template, Barcelona. The new theme is created specifically for lifestyle and luxury hotels that want to translate a strong visual identity into more direct bookings.

With a focus on expressive, design-led storytelling, the Barcelona theme gives lifestyle and luxury hotels an elegant yet playful stage to showcase their personality. Chic layouts, bold typography and adventurous visual accents help keep high value facilities, experiences and services firmly in the spotlight for the right audiences. The ability to put commercially relevant elements such as room types, signature experiences, additional services and special offers upfront creates new opportunities to spark interest in the property and drive direct bookings.

“Lifestyle and luxury hotels invest heavily in design, branding and photography, yet their website often does not perform at the same level,” says Thomas, founder of Porter. “Barcelona is built for hoteliers who want more than a beautiful brochure site. It is designed to balance aesthetics with a clear commercial focus, so every page works harder to convert visitors into direct bookers.”

Barcelona is exclusively available for hotels with strong visual branding and high quality photography. The template has been crafted to make the most of large format imagery, video and rich content, while maintaining fast performance and a streamlined booking journey.

Key elements of the Barcelona template include:

  • Design led storytelling. Page structures that support narrative driven content, allowing hotels to present their story, neighbourhood and signature experiences in a compelling way.
  • Strategic visual hierarchy. Flexible modules to place hero rooms, offers, F&B concepts and experiences in prominent positions that support revenue goals.
  • Optimised for direct bookings. Clear calls to action, integrated booking journeys and content blocks that address guest questions earlier in the journey.
  • Ready for international audiences. Built to support multiple languages and localisation, ideal for cosmopolitan city hotels and destination properties.

“Barcelona is part of our commitment to give independent and group hotels access to website quality that used to be reserved for big brands,” adds Thomas. “It sits on top of the Porter platform, so hotels get not only a design forward template, but also a hotel specific CMS, robust technical setup and ongoing optimisation options.”

The Barcelona template is available immediately for new Porter projects as well as selected redesigns for existing Porter hotels.

Read more and visit demo website


About Porter

Porter is a premium label by Becurious, dedicated to high performing hotel websites that drive more direct bookings. Combining sector specific design, a specialist hotel CMS and proven conversion know how, Porter supports independent hotels, hotel groups and hospitality brands in Europe and beyond with scalable, future ready website solutions.


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