A well-functioning hotel website is a hotelier's most important communication and marketing tool. Porter offers professional, user-friendly websites that are easy to manage via a CMS (Content Management System), geared towards use by hoteliers and hotel marketers.
By linking to the reservation system (booking engine of your choice) the website becomes a strong e-commerce instrument. For greater visibility and return, Porter offers various online marketing tools to hoteliers. These are carried out by specialists with in-depth knowledge of the hotel industry. Excellent findability, traffic to your hotel site and an increase in direct bookings are the result.
Web design for hoteliers is different from web design for other sectors. The designers of a hotel website must have the knowledge of a specialist e-commerce company. Since rooms are largely sold online, expertise in converting lookers to bookers is a must. More generalist web design companies often lack this knowledge. The anticipation of visiting a hotel already starts online, so it is very important that the style and experience of the hotel is reflected as much as possible in the design of the hotel website.
With the Hotel Content Management System (CMS) offered by Porter, you can manage your multilingual hotel website effectively. The system is made up of modules which allow you to add and manage the relevant parts of your website.
An example of a Hotel CMS module which is relevant to hoteliers is the room types module. The specific parts of the room types such as facilities, capacity, size and images can be set per type. The rooms are well linked to the booking engine so that booking the right room can be done seamlessly.
Another handy module in the Hotel CMS is the special offer module. With this module, package deals and offers can be managed easily. Content can be added, prices displayed and offers can easily be switched on and off. This way, you don't have to add a Christmas package every year but you can simply show it again when it is relevant.
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To use the hotel website as an e-commerce tool, it can be linked to a reservation system. Porter works together with almost all providers of reservation systems for this purpose. We take care of the seamless link by using smart scripts. In addition, we provide a link between Google Analytics and the reservation system, so that it is perfectly possible to see how many visitors make a reservation from the website and what the actual turnover is.
Hotel websites and Porter's hotel CMS are highly appreciated by hoteliers. An example of this is from Chrissy Berenbak, Commercial Manager at Badhotel Rockanje:
We have a new, super nice website through Porter. It looks great and has a nice CMS. The communication is always good and based on our hotel design and brand they made a beautiful and functional website!
Do you want to give your guests the best online experience and generate more direct bookings? Then get a Porter hotel website.
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